The new year is quickly approaching which makes it the perfect time to analyze your marketing strategies and adjust them accordingly for the 2023 year. As years come and go, so do digital marketing trends; we have to keep up to continue to grow our brands.
As technology advances, users continuously change their interests on what marketing efforts are actually working for them. Sometimes it feels like right when you master a new trend, it’s no longer relevant! Preparing yourself for 2023 by analyzing the potential trends that will be popular will set you ahead of the competition and allow you to dominate your digital marketing strategy right off the bat!
5 Digital Marketing Trends to Consider for your 2023 Strategy
Video Marketing
If you have been keeping up with the trends this year, you might have noticed that video marketing is booming and has no plans of going anywhere. Video marketing has become so popular that statistics show the average person is predicted to spend 100 minutes per day watching online videos. It may seem like video content will take time, but the truth is users actually prefer short-form video content which means it's an easier task for creators. Some ways you can plan to participate in this trend is by creating:
TikTok Videos
Youtube Videos
Instagram Reels (How to create an Instagram Reel)
Facebook Videos
If you are looking for a tool to help create your TikTok videos we suggest FlexClip! It lets you create a video and includes templates, animations, texts and effects.
SMS Marketing
As the world continues to grow digitally, it’s a fact that consumers want information quickly and at the touch of their fingertips. Although email marketing is still relevant, consumers are starting to prefer SMS marketing because it's more convenient. In 2022, 70% of consumers subscribe to SMS marketing, indicating a 12% year-over-year growth in opt-in rates. You may think you have no purpose for SMS marketing but you’d be surprised at what you can use it for. You can use SMS marketing for:
Reminders
Promotions
Project/delivery updates
Company updates
Customer Service
If you're not sure how to get started with SMS marketing, there are numerous platforms out there to help get you started.
Interactive Content
Consumers have come to love interactive content and real-time engagement on social media. “Lives” have become so popular in digital marketing that TikTok, Facebook, and Instagram have all jumped on the bandwagon. Although lives (live video posts) are extremely popular because viewers get to talk to and interact with users, there are other types of interactive content to incorporate such as:
Quizzes/polls
Story stickers/sliders
Interactive webinars
"Ask me" stickers
Influencer Marketing
Influencer partnering has become a huge hit in the digital marketing world. Now becoming even easier with Instagram’s introduction of “collabs”, influencer marketing can increase your chances of reaching new audiences by a lot. In fact, 61% of consumers trust influencers’ recommendations—more than the 38% who trust branded (and often biased) branded social media content. Utilizing influencer marketing will not only boost your visibility but also build a lot of brand trust.
Educational Content
When creating your digital marketing content, it’s important to understand what your audience wants to see. Surprisingly, educational content has had a huge breakthrough over the years. Educational content has pushed consumers to feel like a brand is more educated, ultimately pushing them to conversion. Educational content probably won’t be your entire strategy, but it’s not a bad idea to incorporate it a little bit to see how your audience reacts to it.
Digital Strategy, In Summary
It’s important to analyze your marketing strategy often and keep up with the latest trends. As technology and social media become more advanced, so do trends and the interests of consumers. Start your 2023 strategy off strong with these 5 digital marketing trends. If you are looking for help with your digital marketing strategy, reach out to us today to see how 30|90 Marketing can assist with content planning and marketing strategy in 2023
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