Selling Good Feelings:

Where Corporate Responsibility Meets Brand Marketing, an interactive presentation (created by Rachel Harris and Co-Collaborator Sarah Somerville) given at two #SMPS regional conferences in 2018: #SMPSSRC and #SMPSPRC. This presentation discusses the natural ties between good #corporateresponsibility and #marketing. Ultimately, people in business (and in life) buy things that make them feel good...and from companies and corporations who elicit positive vibes too! Presentation and useful Inventory tool below:

Strategic Marketer Rachel Harris discusses the integration of Corporate Responsibility in Brand Marketing

http://smpssela.org/downloads/Conference_Material/selling_good_feelings_presentation_2_2_18.pdf

http://smpssela.org/downloads/Conference_Material/takeaway_sheet.pdf